Women in Canadian Manufacturing

Air Canada’s Executive Vice-President and Chief Commercial Officer retires

January 12, 2023
By Canadian Manufacturing
Presented by:
Women in Manufacturing

Lucie Guillemette (Photo: CNW Group/Air Canada)

MONTREAL — Air Canada announced the retirement of Lucie Guillemette, Executive Vice-President and Chief Commercial Officer. Guillemette, who is responsible for the airline’s commercial strategies, will retire at the end of April 2023, ending a five decade career at Canada’s flag carrier.

Air Canada also announced a realigned senior management structure taking effect with Guillemette’s departure. Mark Nasr, Senior Vice-President, Products, Marketing and eCommerce, will become Executive Vice-President Marketing and Digital, and President of Aeroplan. Mark Galardo, Senior Vice-President, Network Planning and Revenue Management, will become Executive Vice-President, Revenue and Network Planning, including responsibility for Air Canada Vacations. The new appointments will be effective May 1, 2023.

“Starting with her first job as a call centre agent, Lucie has at every stage of her remarkable, 36-year career contributed to Air Canada’s advancement. She is a leader who inspired her teams and all employees with her passion for customer service, her deep personal regard for her colleagues, and her unwavering commitment to our company’s success,” said Michael Rousseau, President and Chief Executive of Air Canada.

Guillemette began her career at Air Canada in 1987 as a Customer Service and Sales Agent. She subsequently joined Passenger Marketing, holding positions in revenue and product management and was appointed Director, International Products in 2000. She held senior marketing and commercial positions, including General Manager, Aeroplan Call Center Operations, and Senior Director, Network Management. She was also Senior Director, Human Resources.

She became a member of Air Canada’s executive team in 2008 as Vice-President, Revenue Management. In 2015, she was named Senior Vice-President, Revenue Optimization, with responsibility for yield management, pricing strategies, global sales and distribution activities. In her present role, she has oversight for optimizing all commercial activities for the airline and its regional partners, including network planning and management, revenue performance, product, marketing, branding, sales and distribution activities worldwide. She is also President of Air Canada Vacations.

In 2017, Guillemette was recognized by the Women’s Executive Network as of one Canada’s 100 Most Powerful Women in Business in the Corporate Executive category.