Women in Canadian Manufacturing

Molson Coors invests $10M in St. John’s brewery

November 4, 2023
By Canadian Manufacturing
Presented by:
Women in Manufacturing

Molson Coors Beverage Company executives Anthony Purchase, Chantalle Butler, Sean Kennedy and Randy Trimper share information about the company’s investments in the St. John’s brewery. (CNW Group/Molson Coors Canada)

ST. JOHN’S, NL – Molson Coors Beverage Company in Canada has continued to make investments in its brewery in St. John’s, Nfld.

The company’s latest invent of $10 million to upgrade a bottle washer in early 2023 “has resulted in reduced water and electrical consumption, as well as an improvement in production efficiency and reduction in maintenance costs,” according to a recent press release.

The company has invested more than $33 million in the St. John’s brewery since 2007 for a variety of improvements. In addition to the $10-million upgrade for the bottle washer, the brewer has also invested in a new wet mill; bottle and can fillers; tunnel and flash pasteurizers; and a state-of-the-art can packer that eliminates the need for plastic packaging.

“Molson Coors has made strategic decisions over the past several years that reflect our unwavering commitment to maintaining a strong and vibrant presence in our brewery communities, including Newfoundland and Labrador,” says Frederic Landtmeters, president of Molson Coors Canada. “We’ve invested not just in our business, but in the community that has supported us for decades. We have the utmost confidence in the future of this region, and we’re excited to continue our journey together, raising a glass to a prosperous future.”

The St. John’s brewery currently brews 16 brands including India Beer, Black Horse, and Dominion Ale, Molson Canadian, Miller Lite, and Coors Light.

“Upgrading our brewery was pivotal to our sales efforts,” says Randy Trimper, director of sales for Atlantic Canada. “One significant example is the production of 24-packs, which became possible with the installation of the can line in 2021. Our newfound ability to produce these packs efficiently has unlocked their growth potential and today, the 24-can pack stands as the best-performing product in Newfoundland and Labrador. We’re thrilled to continue to produce and sell popular favourites, and also introduce new, innovative products to consumers in Newfoundland and Labrador, like the standout hit of this summer, Coors Seltzer’s Slushie pack.”

Source: Molson Coors Canada.